Ashish: Fall in Love and Be More Tender

In time for the first major survey exhibition of fashion designer Ashish Gupta we were commissioned to produce a series of Reels for social media to promote the exhibition. The exhibition itself offers an unprecedented overview of Ashish’s subversive and playful practice through a close look at over 60 of his garments, all made by hand by skilled artisans at Ashish's small workshop in Delhi.

The videos focus on the garments on display, though the exhibition also features a major new commission by the Mumbai-based photographer and film-maker Ashish Shah (b. Dehradun, 1984). Working within a genre which has limited precedent other than the aesthetic conventions and expectations imported and emulated from European and American fashion documentation, Shah is part of an exciting generation of photographers creating a new language of image-making.

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